You should care.

tesla small

 

I agree with the sentiment that there is no real originality left, that there is nothing new under the sun. But I do believe in authenticity. When you work on something that is your own, you’re being authentic, even if it’s been done before, you can still own it. If you rebrand what you can get from real creatives, try hopping onto the newest trend, or obsessively chase “going viral”, you are exactly what fatigues the creative impulse and industry. Luckily that kind of desperation is easy to spot. Creatives can be naive and idealistic, so beware of charming snake oil salesmen, or in today’s common tongue, “the promise of exposure”. With the vast opportunities the internet has to offer it’s likely that you could market yourself better anyway.